The new interior concept by Karl Lagerfeld
The new interior concept by Karl Lagerfeld

09 Oct. 2012


High fashion brand Karl Lagerfeld has revealed its new store concept that has been developed under the creative leadership of the designer himself. The concept blends edgy modern and classic, shiny and matt elements, playing with iconic compositions inspired by the vision of Karl. Black, white, mirrors and walls of light will form the backdrop for the distinctive product presentation.

The first store with this new concept will open in Paris in February 2013, with the location specifically chosen, 194 Boulevard St Germain, located in the heart of St Germain des Près in Paris in the charming and famous shopping street which is home to a number of prestigious boutiques, the Karl Lagerfeld store brings his pronounced aesthetic to life.

The concept is developed to carry the complete range of ready-to-wear and accessories of the fashion house. The “Karl Lagerfeld” experience takes the consumer through over 200 sqm of its elaborate and iconic design, showcasing the accessories line, composed of bags, leather goods, shoes, eyewear and watches and then on to the couturier’s various collaborations, and unique items. The women’s and men’s ready-to-wear lines Karl, Karl Lagerfeld Paris and Lagerfeld will each occupy different areas of the flagship store.

Karl Lagerfeld about the location of his upcoming concept store: "For me, the 7th arrondissement is the centre of the world; I couldn’t imagine starting with a shop anywhere else."

Outlook on the new Karl Lagerfeld flagship in Paris
Outlook on the new Karl Lagerfeld flagship in Paris

Alice McCullagh

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