Outside the new Liebeskind store in New York
Outside the new Liebeskind store in New York

05 Oct. 2012


German bag label Liebeskind Berlin has opened its first store in New York on September 19, 2012. Shoppers in SoHo can now look forward to a total of 100 m² full of bags and small leather goods from the new Liebeskind Fall 2012 collection.

"We are very excited about our first own store in the U.S., making it possible to establish direct contact with the American customers. This path is completely new for us and it is a very exciting time," said Johannes Rellecke, CEO and co-founder of Liebeskind Berlin.

Industrial chic inside the store
Industrial chic inside the store

The shop design combines industrial chic with typical Berlin style. Raw concrete walls, modern copper tables and glass cases with back walls of leather are all part of the interior.

The 'New York Bag' by Liebeskind
The four-day opening surprised visitors with little gifts, raffles, guest DJ appearances, Facebook campaigns and Berlin Currywurst. The night before the official opening, Liebeskind hosted a preview evening, which was attended by key bloggers, press and media representatives. On the opening day, German-made beer and sausages were served from a Food Truck for a real-Hauptstadt atmosphere. As a highlight, the Berlin brand presented the ‘New York Bag’, which was designed exclusively for the store opening.

Alice McCullagh

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