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14 May. 2012


Yoox's board of directors recently released financial statements concerning their first three-month period of 2012. By March 31 the site had recorded a monthly average of 13.4 million unique visitors (up from 9.6 million the year before) and 586 thousand orders (up from 526 thousand). The average order value also increased to €199 from 2011's €169 as did the number of active customers, which rose by 27.7% to 848 thousand.

Consolidated net revenues from the multi-brand business line that includes, and came to €63.8 million, while the mono-brand business line that looks over the set-up and management of online stores came to €27.1 million, up from last year's €52.9 million and €16.8 million, respectively. Revenues for the entire Yoox Group were recorded at €91 million, up from €69.7 million the previous year.

North America was confirmed as the group's number one market, contributing €19.7 million to net revenues. Other significant contributing countries were Italy, France, Germany the UK, Russia and Japan. and in Europe, the US and Japan and in China made up the group's first quarter online store launches while the brand new online shoe business joined their multi-brand business line.

Next up, Yoox will be launching in China, Hong Kong and Japan and has signed a five year agreement to stay on as management of the Just Cavalli brand. The group has a positive outlook for the rest of 2012, expecting a continued increase in revenues and improved profitability.
Anastasia Dyakovskaya

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