"Enfant" sleeping bag by Woolrich
"Enfant" sleeping bag by Woolrich

15 Sep. 2011

Woolrich with Baby collection

This winter, the famous brand Woolrich John Rich and Bros. will launch its first parka collection for babys. Themed “My first Parka”, Woolrich created parkas for babys in the age of 12, 18, 24 and 36 month besides three more baby coats and sleeping bags named “Enfant”.
Woolrich baby parka
Woolrich baby parka

The classical Woolrich parka now shows more details and is made up of much softer, baby- compatible fabrics. For the packaging design the brand hired the Japanese children’s book illustrator Yoshiko Noda, whose draft is also pictured in the campaign. The collection will be available this fall/winter in exclusive kidswear shops and its retail prices will range between €199 and 325.

Elisa Amelia Bausch

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