Wrangler Blue Bell website
Wrangler Blue Bell website

23 Nov. 2010


The Wrangler EMEA marketing division has won two major awards for its exceptional campaigns and website. Within the London International Awards, that honor outstanding works in the fields of advertisement, design and digital media, the denim brand received the golden award in the category 'print' for its advertising campaign 'Red', and received the silver award in the category 'digital - navigation /interactivity' for its spring/summer 2010 website of its premium line 'Blue Bell'. In addition, Wrangler VF Europe won the award in the category 'Most Innovative Digital Initiative' within the Global Fashion Awards in New York, hosted by leading style and trend forecaster WGSN, for its Blue Bell website.

The Blue Bell website focuses on legendary male model Tony Ward wearing the Blue Bell premium denim styles. Innovative interactivity allows users to 'manipulate' Tony Ward, and to push him back and forth and rip his clothes off.
Wrangler's 'Red' campaign

Adam Kakembo, Marketing Director Wrangler EMEA said: "I am in the privileged position to work together with an extraordinary creative team and I am very happy that our work is recoginzed that highly by our colleagues in the fashion and creative scene. Especially at times when marketing budgets are under such pressure, it is important to design communication in an innovative and creative way."

Susannah Carey

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