Vero Moda pop-up store
Vero Moda pop-up store

09 Dec. 2011


Danish Bestseller brand Vero Moda has opened its first pop-up store in Aarhus, Denmark, to combine the online and offline world of the brand. The store is located on Sct. Clemens Stradet 9 and is opened from 10am to 9pm. The concept of the pop-up online/offline shop is to use vacant retail space as temporary shops in order to show customers new ways of shopping. The tradition way of presenting the merchandise is replaced by single focus styles in the stores. Each item has a QR code which offers information on the product, price and purchase. Moreover, there are several computers in the stores so every customer can purchase goods online.

“New shop concepts provide many advantages in our business,” commented Henrik Matthiesen, Sales Director of Vero Moda. “We love our stores and are very proud of them. With this new initiative, we are aiming at a new exciting façade of a shopping experience for the customers.”

Vero Moda pop-up store
Vero Moda pop-up store

Susannah Carey

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