The new re-opened store in Hamburg
The new re-opened store in Hamburg

08 Apr. 2011


Danish fashion brands Vero Moda and Jack & Jones celebrated the re-opening of their number one store in Europe in Hamburg with a huge event. The newly designed store on Spitaler Strasse has a sales floor size of 1,800sqm on two floors and offers fashion and accessories by the four brands of the Bestseller Group: Vero Moda, Jack & Jones, ONLY, and Pieces.

The lower level of the store is dedicated to the womenswear section with funky lamps and big LED screens. Walls are covered with grey stained wooden sticks in contrast to the black colored wooden shelves; the section with the younger Vero Moda products is created by white frames with glass and all walls are white-painted brick walls with indirect light.
'Trabi' in the ONLY section of the store
'Trabi' in the ONLY section of the store

The ONLY area sets the focus on jeans with open black ceilings and the jeans area created as a box covered with vintage wood. On the back wall of this area sits a big white Buddha to bring good karma and energy to everyone. Another highlight is a white ‘Trabi’ that the ‘ONLY girl’ just parked in the shop which should represent her coolness, style and eye for vintage and quirky objects. The architect and designers of the store are Thomas Rud and Dennis Astrup Madsen and the shop was fitted by Riis Retail in Kolding, Denmark.
Susannah Carey

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