Executive Chairman of Umdasch Shopfitting Helmut Neher
Executive Chairman of Umdasch Shopfitting Helmut Neher

17 Oct. 2012

Umdasch Shopfitting: New Brand Strategy

As of 2013, the shopfitting division of Umdasch will operate uniformly under the single brand label Umdasch Shopfitting, uniting two present core brands Assmann Ladenbau and Umdasch Shopfitting. At a press conference during the Alpbach International Retail Forum, Executive Chairman of Umdasch Shopfitting Helmut Neher explained: “On the one hand, by combining the expertise of both companies we can better fulfill the increasingly multi-disciplinary requirements of the retail sector, and on the other, the single-brand strategy will also lend wings to our ambitious expansion plans.”

With an annual turnover of over €200 million, Umdasch ranks among the biggest players on the European shopfitting scene. Since the purchase of the Styrian shopfitters Assmann in 2001, the company has pursued a two-brand strategy in its market operations. Umdasch Shopfitting is a professional shopfitting partner for the non-food areas of the retail sector, while Assmann Ladenbau is a well-known destination in the fields of food, health and beauty retail. Their reference lists include well-known clients such as A1, Esprit, Gebr. Heinemann, Gigasport, Globetrotter, Hugo Boss, Intersport Eybl, Kastner & Öhler, Mexx, Migros, Mulberry, Nike, NKD, Reno, s.Oliver, Selfridges, Sportalm, Swisscom, Wolford, Bipa, Billa, dm, REWE and Spar.

Mexx store in Stuttgart by Umdasch
Mexx store in Stuttgart by Umdasch

Neher went on to say, “With the focus on a strong, internationally operating brand and a unique range of services, we can support retailers and brands as equal partners as they set out to master exciting challenges.” The “E-Volution” in retailing is just one of these challenges, as Neher said, and requires a well thought-out interconnection between digital concepts and real, physical shop areas. In order to operate successfully in this setting, a shopfitting company also requires a high degree of professionalism in a variety of disciplines.

The Umdasch Concern (Umdasch AG) has its headquarters in Amstetten/Lower Austria and operates via its two product areas: formwork technology (Doka Group) and shopfitting (Umdasch Shopfitting Group). Over 7,000 staff members are employed worldwide, almost 1,500 of them within shopfitting. Of Umdasch Concern’s €968 million (2011) in revenues, 78.5 % can be attributed to the Doka Group and 21.5 % to the Umdasch Shopfitting Group. The new legal structure of the Umdasch Shopfitting Group, which will go into effect in 2013, provides that within the Umdasch AG, the Umdasch Shopfitting Group GmbH should form the umbrella company for the operative companies of the Umdasch Shopfitting Group. The companies Umdasch Shopfitting GmbH in Austria and Assmann Ladenbau GmbH in Leibnitz, which are both currently active, will become a single company from a legal point of view and will operate as Umdasch Shopfitting GmbH with headquarters in Leibnitz. Further national companies of Umdasch Shopfitting operate in Germany, Switzerland, Italy, France, the United Kingdom, Ireland and the United Arab Emirates.
Regina Henkel

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