Students/P&C models: Emilia Bruck and Elias Stangl
02 Apr. 2012
THE COLOR OF THOUGHTSRetailer Peek & Cloppenburg KG Duesseldorf’s new campaign is all about color.
Students and teachers of the Academy of Visual Arts (Akademie der Bildenden Künste Wien) in Vienna, Austria have served as models for P&C’s summer campaign, which is a firework of jet-black, Ferrari red, cobalt blue and all the colors in between – from loud and lurid to mute and reduced. Danish photographer Marc Hom, Miami’s art scene darling, shot the campaign keeping in mind the question, If talking is silver and silence gold, what is the color of thoughts?
The look book introduces and interviews the campaign’s protagonists, who give deep insights into their lives and dreams and the way in which they make images.
The campaign's making of in the look book
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