Ispo Munich Winter 2012
06 Feb. 2012
SHOW REPORT: ISPO MUNICH WITH STABLE RESULTSThe results of Ispo Munich, which took place from January 29 to February 1, 2012, were excellent this year. Still, with a difficult winter and the ongoing financial crisis, buyers and brands are both carefully optimistic regarding the next season.
Without disclosing precise figures, Messe München revealed that the fair recorded a total of around 80,000 daily visits, compared with last year's record high of 81,928 visits. The biggest increases in attendance stemmed from the Russian Federation, the U.S., Turkey, Canada and China. The show was again very international, as 65% of the visitors as well as 83% of the 2,344 exhibitors came from outside Germany.
This year's Ispo Munich once again reflected a very high level of quality: close to 80,000 visiting industry professionals from more than 100 countries came to Munich to preview the latest trends presented by 2,344 exhibitors from 51 countries (last year: 2,267/49) in the fully booked exhibit halls of Messe München. In addition to Germany, the largest delegations of visitors hailed from Italy, Austria, Switzerland, France and Great Britain.
Napapijri presented the new collaboration with VF group member The North Face. A small technical outerwear collection for men and women was shown in a separate area within the booth. Andrea Cannelloni of Napapijri said, “This was our first cooperation with The North Face as a completion of our outerwear collection.” The cooperation is aimed to be continued the next years. Despite the difficult consumerism climate and the difficult winter, sales were still good in the premium segment. More obstacles were recognized in the snowboard industry and for the first time since many years of growth, also in the outdoor segment. Stefan Herzog of German retailer Sport Scheck commented, “The growth will get weaker. Double digit growing rates are over.”
In terms of trends, bright colors were ubiquitous at the ski, style and outdoor halls. Bright yellows and oranges were the new colors, visible in nearly every collection. In contrast to that, snowboard and free-ski brands emerged much darker than in past seasons with browns and natural colors. As for materials, wool is still on its way back to functional wear. After conquering the base layer market in last years, the material is now heading for the outer-shell. Brands like Icebreaker or Smartwoola and many others are also using wool for outerwear, as shown by Ortovox or the Swiss Premium Ski brand Mover. Wool is also being used as padding, in an attempt to eliminate synthetics wherever possible.
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