Herschel Supply Co. at Agenda NY
Herschel Supply Co. at Agenda NY

30 Jan. 2012


 The second round of menswear trade shows were held in New York City this week. ENKNYC again showcased better and designer casualwear in its Designers’ Collective section and premium denim brands and denim-friendly labels in its Blue area. MRket served up contemporary and dressier men’s brands, plus a smattering of sportswear offerings. Agenda, meanwhile, included two rooms of street and action-sports labels.

Running January 22-24, ENKNYC returned to the charming Tunnel/La Venue space in Chelsea and did little to switch up its tried-and-true formula and ambience. With approximately 200 exhibitors, the show featured big returning brands such as Fred Perry, Hudson Jeans, Fidelity, Ted Baker and J Brand and debuted the return of the brand NYBased, which had been dormant since 2004. Its creative director, Chris Serluco, showed an extensive collection with standout sweaters in a range of rich colors including gold, bright blue and kelly green and reported that his colorful pieces were getting the best response from buyers. Also new to ENK was OpenMarket, the new men’s line from former MEK Denim designer Kevin Chen. It expanded its offering for fall 2012 with an assortment of richy colored leather jackets, among other additions.

New York, New York: ENK, MRKET, AGENDA Galleries
Speaking of color, a key fashion trend at ENK was colored bottoms (mostly in jewel tones), in denim, twill or corduroy. They were seen at Neuw, Benson and numerous other booths.

Other standout pieces included the handsome but reasonably priced woven shirts at Café Bleu and Tyvex sneakers at Civic Duty. T-shirt designer Jason Laurits was also there with his line of graphic tees called Paste. It featured darker imagery for the season, along with its signature chuckle-inducing graphics such as one of a flying pig (a la the phrase, “When pigs fly.”)

Exhibitors reported good foot traffic, especially on Sunday afternoon.

MRKet show floor
MRKet show floor
The MRket show returned to the Javits Center from January 22-24 and offered on-site trend displays put together by menswear expert Michael Macko, who named “The Explorer” and “The Worker” as two key men’s looks for the season. Special sections highlighted Italian and UK brands, while the Vanguards section included eight up-and-coming brands such as Duncan Quinn and Rotenier. Focusing mostly on dressier brands, MRket catered to a slightly more mature customer than the other shows but there were impressive sportswear offerings from the likes of surf brand Toes on the Nose, New Zealand’s Rodd & Gunn and the knitwear collection from Raffi, which included some nicely constructed knit vests and pullovers. The licensed John Lennon/Lennon and McCartney collection also showed at MRket.

Held at a space on the West Side Highway and Houston Street, Agenda NY showcased more than 100 brands from the street and skate scene, many of which had shown at its Long Beach, California edition earlier this month. Mark Encinias, sales manager for the T-shirt line Rogue Status, said the show was busy both days and was definitely “a success” for the brand. Eye-catching items at Agenda included shoes by Gravis that looked like dress oxfords but could be worn for skating, a snowboard jacket with a graphic lining by Analog, a limited edition varisty jacket by Amongst Friends and Woolrich, an all-wood watch by Flud Watches and animal print high-top sneakers by Gourmet.
Christopher Blomquist

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