Shirt by Don
Shirt by Don't believe the Hype

11 Jul. 2014

Review Premium: “The right choice”

“We are so happy to be here,” says Bjoern Gericke. It is the first time that his outdoor label G-Lab is exhibiting at Berlin’s Premium. “It was the right choice,” he adds. Like most other exhibitors, he is satisfied with the brand mix and the variety of menswear, womenswear, shoes, accessories and lifestyle labels for men and women Premium offers their visitors.
Denim coat by Dawn
Denim coat by Dawn

The trade show was highly frequented, even though there was less traffic than during the last edition, as many exhibitors pointed out. First-time exhibitor Philipp Castien from Italian sneaker label Superga adds that he was very pleased by the professional level of service provided at the Premium.
Bread & Butter's future plans were a strong topic amongst visitors and exhibitors at Premium, but the crowd agreed that Karl-Heinz Mueller's travel plans will not affect their business at Premium - au contraite, it made them even more secure about their trade show choice.
The new home for shoes, leather goods and accessories on the first floor was well recieved.
Communication, meet-and-greets and some order business were all handled in a productive atmosphere - and that is what a trade show needs to be all about.

White coat by Gestuz
White coat by Gestuz
Denim trend: Destroyed denim

Best collection: Dawn

Look out for: Summer coat in off-white by Gestuz

Bestseller: Hybrid top made of silk and denim by Dawn

Hottest trend: Perforated leather coat by Gestuz

Most worn shoes: Sandals in Birkenstock styles

Birkenstock-like footwear styles
Birkenstock-like footwear styles

Julia Mönnich

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