At the Panorama party
At the Panorama party

11 Jul. 2014

Review Panorama: Enabling new contacts in bustling atmosphere

Jorge Hernández  of Art
Jorge Hernández of Art
The Panorama fair came to a successful close on Thursday. After several installments at the Airport ExpoCenter, there were positive reviews about the new Berlin fairgrounds venue from visitors this summer. At the end, exhibitors and visitors were happy with the well-organized fair, the attractively decorated booths and new location closer to the city center. The second day was busy too. All the leading fashion and shoe retailers were on hand and the atmosphere was busy, the presentations professional and there was considerable interest in new collections and concepts.
“We had an increase in attendance on the second day and the final days were good as well,” said CEO Jörg Wichmann. The management team for the trade show is certain that the exhibition has established itself and become an international fashion fixture.

Arqueonautas booth
Arqueonautas booth
Most exhibitors were in an upbeat mood. Garcia had 60 to 70 new client contacts on the first day. Madonna was happy with the volume of direct orders, new clients and returning clients. Arqueonautas had a booth event with Kevin Costner and Michael Otto, Otto Group. Heinz Höddinghaus, CEO House of Brands, adds that his label is "happy with the location. The quality of visitors to our H.I.S. jeans and Arqueonautas booth was excellent.”
Uwe Kauert, Timezone CEO, was absolutely happy: “the fair was well accepted, its flair and appearance is good. Some corrections are necessary. The international flair could be better, the atmosphere and surroundings look too straitlaced and too German. The outdoor area could offer more entertainment and have a cooler look.” The talk of the trade show was the move by Bread & Butter to Barcelona. Many brands from Tempelhof were seen at the Panorama checking the fairground location and holding talks with fashion brands.

Most popular footwear: Comfortable flats

Denim highlight for men: Skinny, light, stretch and soft denims

Denim highlight for girls: Moderate boyfriend pants, destroyed and authentic washings

Key item: Oversized tops in soft textures and smart washes

Footwear highlight: Paperwork shoe by Dogo
Footwear highlight: Paperwork shoe by Dogo

Lisa Dartmann

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