Gianni Arteni
Gianni Arteni
Retailer of the Week

31 Oct. 2012

Retailer of the week: Gianni Arteni, owner of Arteni in Udine, Italy

Offering about 600 brands - including sportswear, denim, streetwear, pret-à-porter, activewear, design objects and furniture - Arteni is a family-run group of 16 stores employing 200 people. They’ve been involved in the fashion business for the last 50 years, though the group was founded in 1827. Here, owner Gianni Arteni delves into his customers’ continued trust in the group's expertise, welcoming atmosphere and professional personnel. Despite current economic difficulties, clients keep coming back to the Arteni stores because of their wide selection of trendy merchandise and constant focus of top quality. Interview by Maria Cristina Pavarini.

What are the current bestsellers and why?
We have various bestsellers right now because our store offers a wide assortment of brands, collections and segments from a total of about 300 Italian and international companies. Regarding sportswear, our bestselling items are currently outerwear and jackets.

Where do you place your orders? How do you inform yourself about trends?
We get our information from the usual channels such as trade shows, trade magazines, agents and other various marketing operations including testimonials.

Can you tell us about the collections you have in store for next season?
We like to offer different trends so that our consumers can choose according to their own tastes. As leaders in our area and with so many stores, it is important that we offer all of the available trends so that we can target all market segments and consumer groups. Because of this, apart from our core business, which is 360° fashion, we also offer activewear and sports gear, home textiles, decor objects and furniture through smaller, specialized stores.

Interior of Arteni in Udine, Italy
Interior of Arteni in Udine, Italy

Will you include new brands for the upcoming season?
Every season we include new brands and, considering that our selection is made up of about 600, it’s hard to name them all. We mainly focus on products that are characterized by a strong price-quality ratio because of a mushrooming of outlets in the surrounding areas. Traditional multibrand stores like ours are losing market quotes because these outlets offer their products at prices up to 30%-70% off all year long and during the sales season they cut another 20%. We can’t go on like this!

How does your store differ from other stores?
I think that our stores offer a complete vision of the fashion panorama. In addition, a company that has been serving the market for over 50 years in this part of Italy, and is popular among Northern European tourists, has to concentrate on quality products that others don’t offer in order to continue growing despite the fact that the market is suffering.

What do you like about your customers?
Our clients are truly special because of their affection and faithfulness and the appreciation they are constantly showing for the service we provide.

How important is the interior, the atmosphere and the whole package?
More than anything else today, a welcoming atmosphere and attitude are fundamental to the feeling of a store, as are pleasant interiors, clean and easy-to-find merchandise subdivisions and, last but not least, professional personnel.

Arteni Tavagnacco
Via Nazionale 133-141
33010 Tavagnacco (UD)

Comments [1]

On 06.09.2015 at 04:13 anita wrote:

online shopping national and international

Hi Mr Arteni,
I am Italian from Tarcento, I live in DC since 1996. I am lucky to be able to travel back " home" every year with my kids and husband. We are also very fortunate to shop at your store every year and spend some good money because we love what you have to offer. The customer service is excellent and I love your August sale. I wish you could have a online store so I like many other who are used in the USA, Canada and many other countries to shop online. We the customers will be pay for the shipping and handling like they do here in the USA. Also please consider to have your website written in English and post pictures and prices so customers like myself can order and have the items shipped to us.

I am a manager at one of the biggest retailer in the USA, the store I work for is called NORDSTROM. Please take a look at our website.

In the meantime I want to thank you for give me the possibility to shop at your store in Tavagnacco and have so many sale associates looking after me years after years.

La Ringrazio

Best Regards

Anita & Amir Modjarrad


Comments reflect the opinion of their author, not All comments are moderated, may be edited for clarity and length and will be posted if they are on-topic and neither abusive nor offensive.

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