new Replay campaign shot by David Sims
new Replay campaign shot by David Sims

14 Jun. 2013

Replay launches new ad campaign

Replay has just launched its new F/W 2013 ad campaign. The campaign was shot by British photographer David Sims and marks a change of direction for the brands image.

The new visuals convey a contemporary urban context; a spare setting where sharp-edged lighting sculpts the profiles of the two fashion models, Janice Alida from Canada and Victor Nylander from Denmark. Black & white accentuates the raw and realistic scene, which hints at an underground love story.

The clothes also share the new mood and the use of black & white underscores and defines the collection’s more urban-minded essence.
Maria Cristina Pavarini

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