The Tents section at Project
24 Jul. 2014
Project NYC: Good things in a small package
In contrast to its significantly larger Las Vegas edition, Project New York, which ran Sunday through Tuesday at the Javits Center, came across as an intimate, tightly edited show despite the fact that it was split into five so-called neighborhoods and featured such big-name brands as 7 for All Mankind, AG, Citizens of Humanity (C of H Man is the moniker of its recently renamed men’s line), Hudson Jeans, J Brand, True Religion and Vince.
While it was often unclear where one Project “neighborhood”—which was often just a small aisle/section—began and ended, this was not a detriment at all since the show was small and manageable in the first place. Indeed, the seamlessness of The Tents @ Project, ProjectSole (footwear), Pooltradeshow (new brands for the boutique market), Project Groom (grooming) and TMRW (next-generation brands) made for a smooth, easy-to-follow layout.
Overall, exhibitors said that they were pleased with traffic but noted that it was especially slow on the final day, Tuesday.
Numerous exhibitors such as Darring USA opted to show holiday styles, with spring 2015 ones to be revealed at Project’s Las Vegas edition, which runs August 18-20.
The key denim look for spring 2015 at Project was washed-out and/or destroyed, with a 1950s or early 1960s resort vibe dominating sportswear offerings from the likes of swimwear brand T. Christopher, W.R.K. and Gilded Age. Gilded Age designer Stefan Miljanic said that he was inspired by JFK in the 1950s.
Mott & Bow, a men’s denim line from New York that has sold direct-to-consumer online thus far and is named after the NYC streets Mott and Bowery; Asgaard, a dressier contemporary collection by Miljanic of Gilded Age; and Railcar Fine Goods, a new LA-based denim line by Steven Dang, a former railroad repairman turned denim designer.
Be sure to check out our accompanying gallery of Project NYC.
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