Franz Koch (left) and Jochen Zeitz
Franz Koch (left) and Jochen Zeitz

25 Jul. 2011


Sport lifestyle brand Puma has transformed into a European Corporation and now trades under the name of Puma SE, becoming effective with today’s registration of the company with the commercial register. The international structure of the one-tier European Corporation will underline the corporate development of Puma, according to the company.

The completion of the transformation also involves a few personnel changes: Franz Koch (32) has become Chief Executive Officer with immediate effect whereas Jochen Zeitz (48) takes over his new role as Chairman of the Administrative Board of Puma SE after 18 years as Chaiman and CEO of Puma AG. At the same time, Jochen Zeitz will lead PPR’s Sport & Lifestyle division with his extensive and unique expertise in the sport lifestyle sector. In this role, Zeitz will ensure Puma SE’s continuous and strategic growth within the framework of the next phase of the company’s development, while supporting the drive to sustainability as PPR’s Chief Sustainability Officer.

Melody Harris-Jensbach
Melody Harris-Jensbach
In his previous postion, Franz Koch has been in charge of Global Strategy for Puma and the long-term strategic group development. Next to Franz Koch (CEO), Puma SE’s Managing Directors are Klaus Bauer (Operations), Stefano Caroti (Commerce), Antonio Bertone (Marketing) and Reiner Seiz (Supply Chain). Melody Harris-Jensbach is no longer part of the management team. The separation has been mutually agreed between the company and herself.

The European Corporation is a legal form for companies that operate in several member states within the European Union. With the structure of Puma as an SE, participation by Puma’s employees will gain more importance. In addition to the national works councils in Puma’s subsidiaries, Puma SE will also have an SE works council – a panel of around 30 employee representatives from 26 countries who wil observe the rights of European employees on information and consultation at Puma SE.

Susannah Carey

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