Peak Performance store in Regensburg
Peak Performance store in Regensburg

10 May. 2011


Swedish premium ski and lifestyle brand Peak Performance opened its ninth monolabel store in Germany in Regensburg. Located in the heart of the city in Maximilianstrasse 14, the store offers on 170sqm the whole collection, focussing on casualwear, ski, outdoor, training and golf. Additionally, the store also offers kidswear. Like the other stores, the store design is made out of dark wood, steel and concrete. Flat screens are showing outdoor movies.

In Germany, Peak Performance already is present with stores in Düsseldorf, Frankfurt, Garmisch-Partenkirchen, Kempten, Munich, Münster, Rosenheim and Stuttgart. Further store openings in Germany are to follow, according to Retail Area Manager, Daria Head.

Worldwide, Peak Performance has 70 general stores in cities such as Åre – the hometown of Peak Performance, Stockholm, Chamonix, Val d’Isère, Cortina d’Ampezzo, St. Anton and Whistler. Moreover, Peak Performance is distributed via 2,000 retailers worldwide.
Peak Performance store in Regensburg interior
Peak Performance store in Regensburg interior

Regina Henkel

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