No real fur in Otto
No real fur in Otto's Group garments

01 Apr. 2014

Otto Group becomes a 'Fur Free Retailer'

Hamburg-based fashion concern Otto Group has joined the 'Fur Free Retailer' program, a worldwide initiative that aims to eliminate the application of real animal fur in fashion garments. This is the last step of a range of measures that the Otto Group has undertaken to exclude real fur from their product ranges during the past years: The Otto company itself already removed all real fur from its assortment in 1991 and became a full-member of the “Fur Free Retailer” program in January 2013; now the complete Otto Group (including the retail brands Alba Moda, Baur, Bonprix, Heine, Neckermann, Schwab and SportScheck) are following.

"Fur Free Retailer" logo by Vier Pfoten
"Fur Free Retailer" logo by Vier Pfoten
The animal rights group Vier Pfoten, German representative of the international initiative, is pleased with the decision: “The Otto Group has made a clear statement in favor of animal protection, becoming a ‘Fur Free Retailer’. With over 400 stores worldwide and more than 100 online stores, the company is one of the biggest global players in the fashion industry. We hope that more fashion concerns follow this positive example”, said Dr. Martina Stephany, campaign manager of Vier Pfoten.

The “Fur Free Retailer” program has also been signed by companies such as American Apparel, H&M, Esprit and s.Oliver.

Lorenzo Molina

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