Nico Serena
Nico Serena

22 Nov. 2013

New structure at KJUS

Swiss sports label KJUS has announced a new structure and personnel changes within its design, product management and marketing areas.

Urs Egli
Urs Egli
Nico Serena will now be responsible as Creative Director for the three areas mentioned. He is part of the executive management and his previous position (since 2008) has been the head of design & product development. The current marketing specialists will report directly to Nico Serena.

Daniel Schaffo left the company at the end of October due to professional reorientation. For the past six years he has shaped the growth and the success of KJUS as head of marketing.

Pär Westerlind
Pär Westerlind

In addition to the product management Urs Egli will be responsible for the departments of Product development, innovations and patterns. Starting 6 January, his team will be strengthened by Pär Westerlind as product manager golf-wear.

Pär has a long experience in the sport textile industry and is currently working as product manager cross-country skiing & bike at ODOL International AG.
Tatjana von Elverfeldt

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