Nudie Jeans
Nudie Jeans

01 Nov. 2011


Swedish denim brand Nudie Jeans has opened its third store in Australia which is the second one located in Melbourne. The store, which is the 10th of its kind worldwide, is located on highly-frequented Chapel Street, and has a retail space of over 100sqm. Costumers can drop by and get there jeans fixed and repaired for free. The new retail concept was created as a showcase for a wired international audience.

“The store will serve as a showcase for a wide international audience since we are building the store with our totally new retail concept,” commented Andreas Ahrman, Sales & Marketing Director at Nudies Jeans Co. “It will be a pure joy for denim lovers to visit the store.”

Nudie Jeans was founded in 2001 with an unfussy, trend-defying approach and has sales points all over the world. In Australia, next to the new store in Melbourne, the brand already operates a concept store in Melbourne on Little Collins Street and a store in Sydney’s William Street.

New Nudie Jeans store in Melbourne
New Nudie Jeans store in Melbourne

Elisa Amelia Bausch

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