Mads Dinesen at MBFW Berlin in January 2014
13 May. 2014
Mercedez-Benz Fashion Week Berlin changes location
IMG Fashion has announced a new location for Mercedes-Benz Fashion Week (MBFW) Berlin. Its Spring/Summer 2015 edition from July 8-11, 2014, will take place at Erika-Heß-Eisstadion (EHE) in Berlin’s Wedding district.
The decision to uniquely move MBFW Berlin from its usual grounds near Brandenburger Tor was made by IMG together with the city of Berlin, as the time schedule of fashion week clashes with the football world cup so that the central Straße des 17. Juni will be occupied with a ‘Fanmeile’, including public broadcasting of the football matches.
Jarrad Clark, Vice President and Global Creative Director, IMG Fashion Events & Properties, said: “We are excited about the possibility to do something different this season. An advantage of the new location is that it leaves space for creativity and challenges us to re-think our routines of composition. It offers designers the wanted space to present their collections exactly as they want to.” The show spaces at Erika-Heß-Eisstadion will be larger than at MBFW Berlin’s usual tent location.
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