14 Sep. 2010
MILANO UNICA: MORE INTERNATIONAL VISITORSItalian textile show Milano Unica held Sep. 8-10 at Milan’s Fieramilanocity (Portello Area), has just ended with some significant results. The show that focused on new fabric trends for f/w 2011/2012 hosted 472 exhibitors and attracted about 13,000 companies (4% more than for the February 2010 edition) with a +17% of foreign companies, while foreign visitors were +25%.
The greatest increase was registered for visiting companies from China. Whereas there were 25 at the last edition, now 230 Chinese companies came to visit Milano Unica. Also a significant increase in visitors from the following countries could be stated: USA (+68%), Hong Kong (+172%), Russia (+45%), France (+37%), The Netherlands (+24%), Germany (+12%), UK (+10%) and Japan (+5%).
Pier Luigi Loro Piana, President Milano Unica, commented: “The event proves true again to be an important marketing moment for the Italian and European high-quality textile segment. Especially the show of ten new fashion talents ‘On STAGE’ – a partnership with Woolmark and 46 exhibitors of Milano Unica – was very well accepted.”
The f/w 2011/2012 season focuses in general on hyping soft, cuddling, mohair-like, wooly and hairy aspect materials. Shirts are being strongly influenced by a repolished indigo effect, denim, chambray and chambray-like cottons. In terms of accessories, warm touch effects, recycled and irregular surface materials are hot.
Maria Cristina Pavarini
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