Tom Ford
Tom Ford

19 Mar. 2012


LOOK AT ME! - Mido Gallery
The 42nd Mido, the international optics, optometry and ophthalmology exhibition held in Milan from March 11-13, registered about 42,000 visitors, of which 44% were Italian and 56% foreign. The attendance in total remained stable compared to 2011 with foreign visitor attendance basically the same and with a slight fall in Italian visitors.

The results was noteworthy given the overall economic situation and the trends posted by the other exhibitions that have just come to an end. “We had a very good turnout on the first two days,” explained Mido and Anfao president Cirillo Marcolin. “The results for Sunday and Monday were surprising.” These results can also be attributed to the initiatives promoted by Mido to engage the interest of the trade. “The busy program of interesting appointments for every sector of the eyewear industry – introductions to innovations in the sector, market surveys, presentations of books – caught the attention of opticians, and attested to the multi-faceted nature of this profession which calls for 360-degree training.”

Marc Jacobs
Marc Jacobs

Mido – within its six pavilions, theme areas, and dedicated spaces – hosted more than 1,000 exhibitors from over 40 countries and all 5 continents, representing all of the leading companies in the world as well as small up-and-coming producers and important examples of modern trade. “The 2012 session went well beyond our highest expectations,” Marcolin concluded. “The only thing now is to set the appointment for Mido 2013, knowing that we will be able to surprise again. Since our exhibition is a dynamic one, it means we must always be open to change while catering to the needs of the market and our companies – the real players at Mido.
Maria Cristina Pavarini

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