Mavi store Düsseldorf
Mavi store Düsseldorf

08 Mar. 2011


Turkish denim label Mavi opened its largest flagship store in Germany in Düsseldorf’s old city center. The store on Kasernenstrasse 1 has 300sqm and is the first one to be designed according to Mavi’s new store concept. Apart from the typical Mavi Denim Wall, the Mavi Denim Kitchen is the highlight of this new concept. The kitchen as a place for socializing is also the center of attraction in the store. Here, next to the Mavi fits, customers also find all the ingredients that are necessary for a jeans production, as well as recipes that give instructions for preparing a product, such as the cut, the washings, as far as the finishing process. On two floors, the complete assortment is presented; an areaway with an individually designed chandelier connects the two departments.

With Mavi flagship stores in Berlin and Frankfurt, the store in Düsseldorf is the third one in Germany. Further openings are to follow. Simultaneously to the opening in Düsseldorf, the new store concept was implemented in the brand’s reopened store in Istanbul Galatasaray.
Mavi Denim Wall
Mavi Denim Wall

Susannah Carey

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