Maloja for Audi
Maloja for Audi

14 Oct. 2010


Maloja, the German cult brand for bikewear and lifestyle, has designed the brand new Audi A1 collection. The German manufacturer of cars had been searching for a strong brand to cooperate with for an apparel collection for the newest and smallest Audi model, A1. Maloja was chosen because the brand is well-known among fun sports enthusiasts in Europe and is also famous for its unique design.

The collection consists of 14 pieces for women and men and shows soft-shells, checked shirts, wool jackets, hoodies, T-shirts, jeans and accessories. The collection is available at Audi shops as well as on their website.

With a similar idea, McDonalds Germany collaborated with Maloja some months ago. Now, employees of McDonalds’ restaurants are wearing Maloja designs.

Regina Henkel

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