Margin London
Margin London

01 Feb. 2012


The London trade show circuit will have press and buyers flitting all over the capital this month, due to a major location reshuffle. Pure London’s young fashion contender, Pure Spirit (Feb. 12-14), will once again join its mother event in Olympia, West Kensington and thus leave Earls Court One behind. New brands making their Pure Spirit debut are Bjorn Borg, Abandon Ship Apparel, Salsa Jeans and The Cross Culture Project, while the total number of exhibitors across all of Pure London’s sections amount to some 1,100 brands which span clothing, accessories and footwear. The show's organisers have brought in a mobile phone app designed to help visitors navigate the show and create a personalised agenda as well as receive regular show news updates.

Stitch Menswear (Feb. 12-13) has parted ways with its location mate of the past two seasons, Pure Spirit, and will head north to the Business Design Centre in Islington. Brands that will form part of the mix include Luke, Marshall Artist, Crooks & Castle, Alpha Industries, Cuckoo's Nest, Stone Dri, Am Golhar, Common Sons, Denison Boston, Sinstar, Life & Limb and The Quiet Life. To soften the impact on visitors’ budgets, reduced hotel tariffs with up to 75% discounts are available on rooms booked via the show’s website.

Meanwhile, menswear show Jacket Required (Feb. 12-13) is preparing for its second outing. Following a small-scale but impressive first showing that encompassed about 35 exhibitors, the event has outgrown its original Shoreditch home and is set to relocate to the airy Victoria House in central London's Bloomsbury Square. Among the 90 exhibitors, some have chosen to show exclusively at Jacket Required. The worthy line-up is studded by names such as Mr Start, Edwin, Edifice, Sandberg, Silas, Reds, Raleight Denim, Sanders, Penfield USA, Holland Esquire, Being Equal and Örjan Andersson - the eponymous label of the inimitable founder of Cheap Monday.

At Margin (Feb. 12-13), a celebratory mood will no doubt prevail come showtime as the event will be celebrating its 10th anniversary, a milestone which makes it the longest running independent trade show in London. To commemorate this event, the organisers have produced a limited edition book documenting the show's history. The book will be available to visiting press and buyers. As always, Margin will serve up a string of fresh start-up labels for men and women including Playmoney, My Net, Slow Dance and Silent Wood. Unlike its fellow show contenders, Margin will stay put at The Music Room on South Molton Lane, which has been its venue for the past few years.
Emma Holmqvist

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