Karl-Heinz Müller at the news announcement in July
22 Aug. 2014
Karl-Heinz Müller cancels Bread & Butter Barcelona
Bread & Butter stays in Berlin. During the last edition of the trade show in July, BBB founder Karl-Heinz Müller revealed his plans to move the upcoming January 2015 edition to Barcelona - now he is backpedalling.
Bread & Butter Barcelona was scheduled to take place from January 8-10, 2015, therefore making it the kick-off event of the season. The industry’s response towards this move fell out rather negative. Brand representatives were sceptical about the new location and date and many regular BBB exhibitors claimed that Barcelona was no option for them.
Karl-Heinz Müller: “Various discussions with the decision makers of our industry made clear that people rather want to stick to the current format. Most exhibitors of course have the healthy and safe German market in focus. Therefore we follow the call of our industry and stay on our common grounds at former airport Berlin-Tempelhof. Bread & Butter is going to take place simultaneously with the other Berlin trade shows from January 19-21, 2015.”
Already last season, Karl-Heinz Müller caused a stir by annoucing the plan to open up his trade show for end consumers but then backed down in the end.
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