Entrance area of the new store
Entrance area of the new store

05 Oct. 2012


Traditional denim retailer Jeans by Kaltenbach celebrates the opening of its new fashion store on Sendlinger Straße 45, in Munich, between October 4 and 6.

The new concept store holds 350 sqm retail space and will focus on the current fashion trends. The parent house on Herzogspitalstraße, will continue to focus on the classic fashion range.
In addition to the fashionable labels such as Rockstars & Angels, Eleven Paris and Japan Rags, Kaltenbach will provide an appealing atmosphere for a trendy buying mood. "It was time for a new page to be opened. We want to introduce new labels in a new environment, and thereby expand the target audience," explains Norbert Kaltenbach, CEO in 2nd Generation.

The fashion store from the outside
The fashion store from the outside
During the three opening days, Jeans by Kaltenbach offers a colourful programme providing cartoonists, body painting, the Kaltenbach Model Casting, a cocktail bar, DJ Fesh playing live, energy drinks and much more – all complimentary.
The opening, under the motto, "Let your pants down," will attract curious visitors. And Kaltenbach Jeans dares visitors to be photographed with their pants halfway down. The originators of the best pictures will beckon shopping vouchers worth over total of €2,800.

Jeans by Kaltenbach’s parent house in Munich has been in existence since 1953 and today serves clients with a very comprehensive denim assortment on more than 1,000 sqm.

Impression from the first floor
Impression from the first floor

Alice McCullagh

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