07 Oct. 2009
JAM BERLIN TO TARGET UPPER MIDDLE MARKETCome January, Jam (Jeans Affair Munich) will make its debut in Berlin. After two seasons in Cologne, fair organizers have decided to move the show to the German capital where Jam will run concurrently, from Jan. 20-22, with Bread & butter, Premium and Berlin Fashion Week. The location will be Rathenau Hallen in the south east of the city. As announced by organizers, Jam plans to position itself as a platform for the upper middle market with segments such as womenswear, sportswear, accessories and denim. About 180 collections have already confirmed their attendance, including Anna Scott, Anvil, Baby Phat, Broadway, Cipo Baxx, Enzo Lorenzo, Frankie´s Garage, Gin Tonic, Greystone, H.I.S., Il Dolce, Kenny S., L´Argentina, Madonna, More & More, Paddocks, Pioneer, Poodle Bag, Poolman, Raw Blue, Venturo, Vittozi, VSCT Jeans and Yellow Cap. All in all, organizers hope to attract 350 to 400 brands.
|Back to home|