12 Sep. 2012

Italservices Relaunches Nolita and Ra-Re

A year after joining the Italservices brand portfolio, Nolita and Ra-Re relaunch is completed. Both brands now present their spring/summer 2013 collections, which maintain their own style and denim-focused identity while receiving support from Italservices' commercial supervision. Italservices has also hired Roberto Nobili, an Italian sales manager who previously worked with Miss Sixty, to reorganize the brand's distribution network.

In addition to its basic selection, Nolita's new collection will offer a more feminine and fashion-minded range as well as a denim capsule line. The company is currently browsing for new partners who could potentially support the relaunch of an accessories and girlswear line, thus revamping the Nolita Pocket collection. By participating in the Dutch Modefabriek, Italservices has begun restructuring the brand’s international distribution with a Nolita e-commerce platform already underway.

For Ra-Re, Italservices has added new fits and vintage elements to the label’s men's collections and has brought the focus back to their denim origins. Italservices is also considering a possible relaunch of the Ra-Re Kids collection.
Maria Cristina Pavarini

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