F95 store interior
F95 store interior

14 Oct. 2011


Last night, Berlin’s F95 multilabel store, run by international Premium fashion fair, moved into its new location at the Station, Luckenwalder Strasse 4-6, close to Premium’s fairground.

On a size of 400sqm, the store’s assortment covers a well-selected range of womenswear and menswear brands complemented by accessories, shoes and “feel good” products like fragrance, books, cosmetics and stylish bikes. Among premium denim labels such as JBrand, Current Elliot, PRPS, Snake&Dagger or Dondup, brands like Diane von Furstenberg, by Malene Birger, Nude, Rika, Wildfox, Ines & Marechal, Coast Weber Ahaus, 81 Hours, Dear Cashmere, Sixpack, Duvetica, Roberto Collina, Desiree Lai, Erickson Beamon, Gabriele Frantzen, Adidas SLVR, Ash, Brogden, Baldessarini, Falke or Eastpak by Kirs van Assche are sold. Morover, the offer includes a selection of Berlin-based designers, including Lala Berlin, Kaviar Gauche, Michalsky, Don’t Shoot the Messengers, Mongrels in Common or Firma.

The location which used to house a post office has brick walls and was entirely painted in white and especially catches peoples’ attention by its eclectic store set-up. Wooden floors, damask-covered chairs, giant vintage rugs from an old castle near Berlin, bronze statues by artist Wilhelm Mosser, and industrial roll cars that display the designers’ collections, mark the stores unique ambiance.

F95 store interior
F95 store interior

Karin Leiberg

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