Evisu opens in London
Evisu opens in London

26 Oct. 2012

Evisu opens second store in London

Evisu’s second London store opened its doors at the end of October. Located on Newburgh Street, the retail space serves as an ideal Evisu setting since it is divided into three separate rooms, which allows the label to create unique settings for its different lines and initiatives. One space will be dedicated to the soon to be introduced premium line, Private Stock. Meanwhile, the basement will house a mini workshop in which a set of artists will go about the business of hand painting and customizing denim. In terms of the general look of the store, it is a fusion of Japanese traditional elements–think printed textiles and quirky props– and sleeker details such as brushed steel fittings.

Emma Holmqvist

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