Denim by PV has has closed successfully.
Denim by PV has has closed successfully.

29 May. 2013

Denim by PV registers over 3000 visitors

The latest edition of Denim by PV held in Paris Halle Freyssinet on 22 and 23 May has closed successfully crossing the 3,000-visitor threshold.

Despite the difficult European economic environment visitors came out in force to see the collections and latest developments for autumn winter 14-15 presented by the show's 95 exhibitors (+13% over May 2012), including weavers, manufacturers/laundries/finishers, and accessory-makers coming from over 20 countries in the world. The show registered 3,102 visitors, over more than 20% for the May 2012 edition.

Among the exhibitors were top end and luxury names of the jean and fashion sector such as: 7 for All Mankind, Abercrombie & Fitch, Acne Studios, Acquaverde, All Saints, Bershka, Bonobo, Calvin Klein, Diesel, Edwin, Esprit, G Star, Guess, H&M, Hudson Jeans, Jack and Jones, JBrand, Lee Cooper, Levi’s, Marks & Spencer, Pépé Jeans, Ralph Lauren, Scotch and Soda, Ted Baker, Tommy Hilfiger, Trussardi, True Religion, Wrangler, Zara and Valentino.

Denim by Première Vision registered 72% international visitors, with the majority coming from Western Europe. There were noteworthy increases in visitors from the U.K. (+26.5% over May 2012), Italy (+10%) and France (+24%). Northern European countries and Scandinavia continue to demonstrate their strong interest in the show. These markets, specialists in premium denim, saw a 25% increase in attendance compared to May 2012, led by the Netherlands (27%), Sweden and Denmark.

The only disappointing note in Europe was a decline in attendance from Spain (-11%), reflecting the country’s economic difficulties. U.S. visitors were also present, with an increase in attendance of 5%. Also Turkey, quite dynamic and efficient in jeanswear, showed strong growth this show, with a 12% increase in attendance.
Maria Cristina Pavarini

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