19 May. 2011
DIESEL’S RENZO ROSSO PRESENTS HIS AUTOBIOGRAPHYDiesel founder and owner, Renzo Rosso, presented his first autobiography “Be Stupid, for Successful Living". The event took place in Milan's economics Università Bocconi, in front of a large group of students and various business and fashion personalities. Renzo Rosso together with friends like most successful singer, Lorenzo Cherubini, alias Jovanotti, and bank manager Alessandro Profumo, and Professor Guido Corbetta, Corporate Strategy teacher at Università Bocconi - who wrote the book's introduction - analysed the “Be Stupid” manifesto presented in the book in a fun-meet-work atmosphere.
The official Be Stupid philosophy
As part of the university seminars constantly organizing talks with managers and entrepreneurs, Rosso also answered some of the students' and people's questions on how to “be stupid” according to his own interpretation.
The earnings from the author's rights will be devoted to the Only The Brave Foundation Onlus presently involved in supporting a village in Mali inhabited by 31,000 people.
Maria Cristina Pavarini
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