A look by Marie Luise Suhr
11 Aug. 2008
CPH VISION STILL GOING STRONGThe four-day trade show CPH Vision in Copenhagen ended yesterday with an award ceremony for the best new design student. This year’s “Designer’s Nest” winner is Marie Luise Suhr from Designskolen Kolding. Suhr presented a beautifully executed feminine swimwear and beachwear collection that included leather patchwork high heels and bags. Runner-ups were Marlene Schön from Textilhögskolan in Borås and Line Hyldgaard Lorentzen from Denmarks Designskole.
Highlights from the fair included the debut of Denim Village. Sponsored by Bossa Denim, the section was designed to create a denim universe and bring together denim labels such as G-Star, Ed Hardy, Kaporal, Replay and Monkee Jeans. Ed Hardy also staged a fashion show on Saturday, which drew a huge crowd.
Due to a recession, which this year also hit the Danish retail market, there was a bit of apprehension prior to the fair, but exhibitors were happy to see an increase in purchase orders and sales and noticed more international clients than ever. There was still a positive vibe and an amazing energy in the air for which CPH Vision is well known.
Despite most of the new luxury brands heading to the Gallery trade show in the Forum location, there were still many fashion brands exhibiting at CPH Vision in Øksnehallen. Contemporary fashion brands included designers such as Naja Lauf, Stella Nova and Mongrels in Common, Petar Petrov, Moods of Norway and Drykorn. Among the new exhibitors were Minna Hannila, Illegal Ellegal, Säby, Maria Terpager Nielsen and Camilla Pii Stuhr, ILOA and Anu Salonen.
In all approximately 600 labels showed this season on 13,050 sq. meters of show space. Scandinavians accounted for 83% of all exhibitors; international 17%. Between Aug. 7-10 2008, 23,607 visitors were counted out of which an estimated 52% came from foreign countries, with Sweden leading the pack.
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