09 Jul. 2010
CALVIN KLEIN UNDERWEAR TAPS ZOE SALDANA FOR FALL ADS“Avatar” star Zoe Saldana will star in Calvin Klein Underwear’s new fall campaign.
Shot by renowned fashion photographer Mikael Jansson in New York City, the campaign is expected to encompass print, digital, and outdoor advertising timed to coincide with October 2010 magazine issues.
“We are excited to have Zoe Saldana as the face of Calvin Klein Underwear, and Calvin Klein Envy, our new product launch,” said Bob Mazzoli, Chief Creative Officer of Calvin Klein Underwear. “Zoe brings the campaign to life, and her universal appeal will enable us to continue to expand our dialogue with our consumers worldwide.”
“Calvin Klein has always put forth such beautifully executed campaigns,” said the gorgeous actress. “It’s very exciting for me to be associated with such an iconic, globally recognized brand like Calvin Klein Underwear.”
Calvin Klein Underwear Envy, a new line of lingerie designed to create a more revealing silhouette, completes the Calvin Klein Underwear Coverage Level System. In this revolutionary new shopping system, Calvin Klein Underwear bras are now identified by three distinct levels of coverage. Each is differentiated by cup coverage, as well as strap and band-width. Envy is Coverage Level 1, with the most minimal level of coverage for a sleek, sexy look. Perfectly Fit is Coverage Level 2 and provides mid-level coverage for classic comfort, while Seductive Comfort, positioned at Coverage Level 3, offers the most coverage and support.
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