From the Calvin Klein Bold campaign
From the Calvin Klein Bold campaign

02 Oct. 2012


Calvin Klein Underwear celebrates its 30th anniversary this year with the launch of a new men’s underwear line. The collection is an evolution of the brand’s signature grey logo waistband styles that includes updates like a more contemporary fit, fabric, and color palette.

As one of the world’s first designer underwear brand, founded in 1982, Calvin Klein Underwear has long been recognized for its sexy, cutting-edge products and visuals and boasts key testimonials from celebrities such as Hilary Swank, Eva Mendes, Zoe Saldana, Mark Wahlberg and Djimon Hounsou as well as top models Kate Moss, Natalia Vodianova, Christy Turlington, Antonio Sabato Jr. and, most recently, Lara Stone.

In 2011, global sales for men and women’s Calvin Klein Underwear achieved more than one billion dollars at retail, establishing the brand as a world leader in the industry. The entire selection is currently available at thousands of points of sale across the globe.

Current campaign starring Lara Stone
Current campaign starring Lara Stone

Maria Cristina Pavarini

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