Ahlers grows with premium
15 Oct. 2012
Ahlers Reports Healthy Sales GrowthAhlers has released a report stating positive growth in its Premium segment for the 2011/12 fiscal year. Brands such as Baldessarini, Otto Kern and Pierre Cardin saw a 5.1% increase in sales in the nine-month period, with Baldessarini reporting a double-digit growth rate. Overall, the Premium segment’s revenues came up to €117.3 million (up from last year’s €111.6 million) and brought its sales contribution to that of the total Group to 61% (up from 56%). Retail revenues increased as well, by 8%, bringing the segment’s total contribution up to 9.6% (from 8.7%).
Ahlers as a whole saw a 2.7% decline in overall sales, largely due to the €8.1 million reduction in the Gin Tonic-represented mens and sportswear segment. This disappointing performance led to June’s comprehensive reorganization plan, which is set to come to completion by the end of the year with a new brand management focus on Gin Tonic’s menswear operations.
The company’s management board expects stable sales into the year’s fourth quarter, with restructuring expenses potentially resulting in slightly lower numbers. The company hopes the Gin Tonic reform will lead to much better results in 2012/13.
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