Aplace Store in Malmö
Aplace Store in Malmö

25 Aug. 2011


Today Scandinavian retailer Aplace opens its first store in Sweden outside Stockholm. Located in the Davidhalls area in Malmö, the new store offers on 300 sqm denim, fashion and a wide range of shoes from brands such as Acne, The Local Firm, Minimarket, Danish Henrik Vibskov and Souland. WESC and Velour designed special shop in shop areas.

Aplace Store in Malmö
Aplace Store in Malmö
Founders of Aplace, Kalle Tollmar and Kristian Rajnai, say about Malmö that the region has a “high growth and proximity to Copenhagen.”
Launched in 2007, and awarded as best store in 2011 by the magazine “Café”, Aplace’s retail concept focuses on progressive Scandinavian fashion. Rajnai explains: “We started our company because we felt that there are so many incredibly talented Scandinavian designers. Few shops in Sweden have really focused on them more than using them as a “spice” to sell more commercial brands. The width of the Scandinavian fashion is also big right now.”
Sarah Niemeier

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