Abercrombie & Fitch store
Abercrombie & Fitch store

01 Dec. 2011


Today Abercrombie & Fitch and abercrombie kids have opened a flagship store on Düsseldorf’s Königsallee. The store with 3,000sqm on four floors is the first opening in Germany. Next to the abercrombie kids’ flagship store in Milan, the new abercrombie kids store in Düsseldorf is the only flagship store worldwide so far that offers the kidswear collections.

About 300 to 400 shoppers and press people had been standing in a queue hours before doors opened at 10am. Most of the waiting people were Abercrombie & Fitch lovers and have already been to the brand’s stores in New York and London. The store with the significant design has the typical Abercrombie look with athletic guys welcoming shoppers. Inside the store, there were no special offers or attractions. According to Eric M. Cerny, Manager Investor Relations, about 500 to 600 employees are working for Abercrombie & Fitch; about 120 were present in the store and welcomed the visitors with a nice smile.

To further push their expansion in Germany, Abercrombie & Fitch will open two further flagship stores in Hamburg and Munich in 2012.

See more pictures of the opening on our facebook page...

A&F store models
A&F store models

Lisa Dartmann

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