1.

Fenty Puma (Puma x Rihanna)

Currently, Fenty Puma takes the celebrity cooperation crown. After the successes of Rihanna’s makeup venture Fenty Beauty, she returns to present the spring/summer collection of Fenty Beauty with a lookbook shot in the desert starring herself and Slick Woods (among others).
Fenty Puma (Puma x Rihanna)
Photo: Puma
Fenty Puma (Puma x Rihanna)

2.

G-Star x Jaden Smith

Although not technically out yet, the collaboration between Jaden Smith and G-Star Raw was just too interesting to leave out. For a good reason: both participants promised to create something more sustainable than ever.
G-Star x Jaden Smith
Photo: G-Star Raw
G-Star x Jaden Smith

3.

Reserved x Cindy Crawford

Opinions differ on the question whether it’s time to revive the ’80s again, but one thing is clear: there is no better way to celebrate them than to celebrate one of the decade’s most influential supermodels. It just makes so much sense.
Reserved x Cindy Crawford
Photo: Reserved
Reserved x Cindy Crawford

4.

Reebok x Gal Gadot

More girl power! Just like Puma x Big Sean, this collaboration was only just revealed, but the mission is clear. Gal Gadot is the next power woman (after Ariana Grande, Gigi Hadid and Victoria Beckham) to prove that women in sportswear rock. 
Reebok x Gal Gadot
Photo: Reebok
Reebok x Gal Gadot

5.

Adidas x Pharrell Williams

This is the third and last installment of Adidas’ Hu Holi story.  For inspiration, the brand and Williams travelled to northern India and want to celebrate the ancient Indian Holi festival. Sadly, the project has been overshadowed by cultural appropriation mishaps.
Adidas x Pharrell Williams
Photo: Adidas
Adidas x Pharrell Williams


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