British grime star Skepta likes to listen to his dad. As he states in a Vogue interview, clothes should be a matter of individual interpretation: “Because as my dad always used to say to me, ‘Clothes don’t make the man; the man makes the clothes.’”
After the rapper sported the key item of his new collection–an olive green tracksuit–to the British Fashion Awards in December 2016 the debut range of his new label Mains was finally released in late June 2017.
Mains starts out with a unisex collection of sportswear pieces such as track tops, track bottoms and loose-fit T-shirts. More outerwear, bags, hats and boxers are to follow in September. Retail prices range from £50 for a jersey T-shirt to £210 for the track bottoms. Items are sold in the brand’s online store and outside of that exclusively at Selfridges.
The capsule collection focuses on timeless styles as well as neutral colors such as olive green, black, white and gray. This allows high-quality materials to shine bright: Italian cotton-drill tracksuits with embroideries developed in France, pima cotton T-shirts from Portugal as well as outerwear fabrics sourced from French military suppliers.
Mains’ design essence is a mixture of streetwear, uniforms and technical gear under the premise of simplicity. Creative mind Skepta took the inspiration he collected on his travels to create tracksuits as a fashion essential across generations and destinations. Practicality is key–no big logos needed.
The lookbook was shot in the souks of Marrakesh by Dexter Navy.