Taking the lifestyle from Hamburg’s and Offenbach’s streets to everyone’s wardrobe – that’s the goal of German streetstyle brand Chabos IIVII. Founded in 2015 by music manager Erfan Bolourchi and German rapper Haftbefehl the label is making its mark –regardless of any musical fame - with a style inspired by daily life in urban surroundings and the French movie La Haine. Tracksuits, jogging pants and slippers characterize the brand’s image.
Chabos is both founders’ first step into the fashion industry – and the feedback is very positive. With a little help in design matters from Bolourchi’s friends Beastin they have created a laid-back look which is well-received by their target group from hip hop kids to Berlin’s fashion hipsters.
The “Brudiletten” (slippers) have already caused a real hype in Germany – especially Frankfurt and Offenbach as “Brudi” is kind of a regional slang term. Nevertheless the brand doesn’t bet on trends. Bolourchi outlines: “We want to reach a deeper understanding of our lifestyle and we don’t follow any trends. We promote, that you can wear a tracksuit in any situation. Don’t feel like you need to dress for society – wear what you like and let society adapt to you!”
With dropping a collection all four seasons in the future, the brand adapts to the fast moving fashion industry. Having just launched their summer ’16 collection including new comic styles, Bolourchi and his team are already thinking of the fall collection and how to expand to the retail market for coming season, as the collection is only available via their own online shop and exclusive retailers until now.
The Hamburg-based label producing in China charges from 30€ for a T-Shirt up to 90€ for a bomber jacket.