Italian urban jewelry brand Nove25 is gaining popularity among celebrities and urban fashion lovers. After having opened their eighth store in Turin in March 2017, following their seventh in Naples at the end of 2016, they are betting on further expanding their own distribution network in Italy and abroad, while continuing collaborations with cool street-minded brands, VIPs and personalities.

Nove25 plans to establish itself in key Italian and international cities and grow their present eight store network in Como, Lugano, Milan, Rome, Ibiza, Valencia, Turin and Naples to about 15 monobrand stores by 2020 while continuing selling to concept stores that now include Excelsior Milano and the Folli Follie stores.

Nove25 rings
Photo: Nove25
Nove25 rings

Nove25, whose name stands for the composition of Sterling Silver, that contains a minimum of 925 silver parts out of 1000, is a jewel brand founded in 2005 by brothers Roberto and Davide Dibenedetto with the aim to create a line of jewels that could somehow give shape to anyone’s memories and dreams. They first opened a small shop with a single shop window in Milan, before they started distributing their unique jewels characterized by decors inspired by tattoo and street art, just to name a few elements.

They have also started creating special collaboration collections with top brands including, for instance, Diesel, Octopus, Nike and Vans and are designing special edition jewels in collaboration with top personalities including writers, musicians and professional athletes.

Nove25 store in Turin
Photo: Nove25
Nove25 store in Turin

Nove25 jewels can also be bought through their own e-commerce and website platform with the option of customization.



Also interesting:
esprit

License Agreement

Esprit with new jewelry licensing partner

Read more →
Karl Lagerfeld F/W16 collection

Line extension

Karl Lagerfeld to introduce jewelry collection

Read more →
Ambush

Interview

Yoon of Ambush: “We want to keep pushing boundaries through creation of jewelry”

Read more →