Founded in 2005 by Nick Friedberg as a denim label for men, NSF is known for its clean aesthetic, understated cool and eminently wearable collections. In Spring 2012, NSF began making women’s denim jeans. Jamie Haller, NSF Creative Director of the women’s line says, “Denim is at the core of a modern women’s wardrobe and the NSF women’s collection is designed with this in mind. Our denim is classic, straightforward, with a little bit of dirt, and a sexy, slouchy, tomboy straight-fit. Every pair of jeans is made in Los Angeles, with hand-executed washes, some with 25-30 steps each. Our approach to quality craftsmanship and authentic denim washing stands out.” Stockists include Barneys, Louis Boston, Otte NY, Heist, Fred Segal Melrose & Shopbop. NSF is found in 200 specialty boutiques worldwide. In addition to its premium denim range, the collection contains shirts, trousers and T-Shirts. Prices for denim items range from 105 - 256 Euro.