Rita Row sounds American, but it’s Mediterranean, as Xènia Semis and Imma Serra amusingly point out in the label’s website. Both associates kicked off the brand in June 2013 in Spain; they design the collections together, but while Serra takes care of pattern construction and production, Semis is more focused on brand image and social media, among others. The label creates women’s clothing, footwear and accessories whose design is clearly marked by products that gaze over the past to come up with modern twists, resulting in a highly appealing offering. Every collection draws inspiration from a different theme, hanging on their personal experiences or external sources such as films, art or photography.

The current fall/winter range is called “Wow” and it’s packed with ribbed knit dresses, knit overalls, knot dresses with vivid flower prints, culottes and cropped jackets with interesting texture games. A masculine element is also present in the form of high-waist pleated pants paired with checked shirts. All garments are produced in local and family workshops in the Catalan cities of Mataró and Olot. The brand is stocked mostly in its home country Spain but also in a few other locations in European cities such as Berlin; Strasbourg, France; Gent, Belgium and Paros, Greece. Retail prices for tops and dresses range from €50 to €160, bottoms are priced between €80-€110 and other special garments up to €200.

All brand images by Alejandro Brito.

Rita Row fall/winter 2015
Rita Row fall/winter 2015

Rita Row fall/winter 2015
Rita Row fall/winter 2015

Rita Row fall/winter 2015
Rita Row fall/winter 2015

Rita Row fall/winter 2015
Rita Row fall/winter 2015

Rita Row fall/winter 2015
Rita Row fall/winter 2015