Jason Beckley, long-time fashion expert, visionary creative mind and chief brand officer at Clarks, explains his strategy for the brand’s great comeback.
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Data from online shop the Real Real highlights an unlikely star... Bloomberg
In a retail landscape defined by ubiquitous advertising messages and hit-and-miss omnichannel strategies, the spirited revival of the once-fledgling Germany-based brand has hinged on its ability to distinctly hear the voice of a grossly misunderstood consumer. Footwear News
America has way too many stores -- at a time when consumers are increasingly shopping online instead of at the mall. One retail CEO even compared the state of retail today to the housing bubble back in the mid-2000s.
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